Consumption
Honey
The EU accounts for approximately 24% of the world’s honey consumption. Because of the maturity of the market, consumption will not show enormous growth, although between 2002 and 2006, EU consumption of honey increased by approximately 2% annually on average. An important factor contributing to this growth is the strongly increased interest in a healthy life style and, consequently, in the consumption of health food. Honey is a completely natural product with several health promoting properties and therefore fits well in this trend. A threat to the reputation of honey as a natural health product and, subsequently, to the consumption of honey are the bans on honey imports. In recent years bans have been imposed on honey imports from countries which exported honey contaminated with prohibited substances, or which did not have an appropriate testing programme in place.
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