Survey's and studies conducted by various agencies and institutions and evaluation by Indonesia Design Center Concluded that design awareness in Indonesia was at the lower side particularly among the small and medium scale producers. A greater number of producers consider that design has no significant factor of strategic value in marketing their products and decisive aspect in the ever increasing competitive market.

Among design development program introduced by Indonesia Design Center to Indonesia production community is the annual event of Indonesia Good Design Selection. Manufacturers are invited to send their products to be evaluated and selected by a team jury to be recognized, categorized, selected and labeled with the sign of "Good Design" or "IGDS" which in some cases beneficial for their marketing.

It is expected that recognition by labeling "Good Design" on their products will inspire their awareness toward the importance of design role in improving the competitive aspect of marketing. Method of awarding design has been adopted by industrialized or developing countries with similar substantial aim such as Germany with their "der Rote Punkt" and Japan with the G-Mark Referring to countries with along experiences in awarding design, the program has proven to be beneficial to the design development in those countries.

IGDS has been implemented yearly from 2001 to 2006, in fact Indonesia Design Center, supported by the ministry of industry, National Agency for Export Development, Japan International Cooperation Agency, Indonesian Chamber of Commerce, Private manufacturing companies along with institutional and individual participants, has been quite successful in organizing 6 consecutive events of IGDS which is a quite promising hope for the design development in Indonesia.